Create a range of graphics...big ones...that would educate, enthrall and seduce potential new students into signing up for a chemistry degree at the University of Liverpool.
The project needed nine graphics - a seven metre wide backlit version for reception; an eight metre backlit for the cafe, and seven smaller graphics for the building's main corridoor.
The challenge for designer Alex, and creative director Steve, was sourcing imagery and writing copy to reflect and tell the story of some pretty complex areas of chemistry.
Cataylsis and mechanism research; nanomedicine and improving drug efficiency; metal organic frameworks (MOF); carbon capture and gas storage and a host of others.
Of course there was no single image for any of the subjects...except in reception where the words "Chemistry...the world at your fingertips" sat within a globe embraced by a huge wave.
And in the cafe, where Da Vinci's chemistry story finally unfolds with an incredible graphic of an inhabited Mars and the allied copyline..."new worlds at your fingertips"
However the rest became Photoshop 'montage central' as Alex weaved, massaged and composed a range of stunning graphics that, with allied captions, illustrated the breadth of research at Liverpool.
"The overall impact was very well received at the Open Day, with a number of extremely positive statements from parents and possible students," said the Department of Chemistry's Professor Steve Rannard.