Da Vinci Communications

Ryan Giggs, cheese and pickle 

and our first blog

This is our first blog. It was Kirsty’s idea. She said our website was far from popular with Google. I said I wasn’t surprised because we haven’t got one (it’s being re-designed). Anyway, if it helps get Da Vinci Communications noticed then it’s fine with me, so I agreed.

But what shall I write about, I posed. Past, present or future? I’ve been around since Apple Macs were featureless, grey, nine inches square and sat so that you could rest your elbow on the top -much like the dormouse in Alice’s Adventures in Wonderland. Squeezed between a march hare and a mad hatter waiting for his head to be stuffed into a teapot. Now those were the days.

But what style of writing shall I adopt, I mused. I’ve always admired the car writers in the Sunday magazines who are given a thousand words to review the latest Porsche. And then go on to describe in great detail the cheese and pickle sandwich at their favourite pub...in 900 words. Before delivering a 100 word finale touching on the car. But what if nobody reads it, I feared. I suspect that’s the risk you take. That, and unwittingly exposing your true self; courting libel; wasting time; flattering clients; cheesing off suppliers; name-dropping (Ryan Giggs was 10 feet away and didn’t say hello) and finally delivering written evidence, to the rest of the agency, that you are truly madly, deeply... crackers.

Well that’s 250 words without knowing where I’m going. I suspect I’ll be back later to talk about our agency, our work and our clients (if they’ll let me). In the meantime, why not take a look at three little projects that have passed through Da Vinci’s job bags in the last few weeks.

Steve Lord
Creative Director
Da Vinci Communications